A question my grandfather asked every day on his Central Illinois farm. A question I now ask across every domain of life — building companies, loving well, raising kids, living out faith, and becoming better.
"The best operators don't accept what is. They relentlessly ask what could be — in their business, their marriage, their parenting, their faith, and themselves."
— The ITABWODI Principle
Courtney Cook of Monarch hosted me to talk about leading at the pace of your people — from farm kid to CEO, and the principle underneath it all: don't run ahead, shepherd everyone there.
“Don't run forward, but wait for everyone and shepherd everyone to get there.”
ITABWODI isn't a business framework. It's a way of living. The same question that improves a company can improve a marriage, a family, a faith, and a life.
One email a week. One domain. One ITABWODI question applied to real life — from someone who's living it across business, marriage, parenting, faith, and personal growth. No theory. No fluff.
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